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Why Do We Do What We Do?

To make work a happier place to be

Creating great companies requires getting the best fit between new recruits and their future colleagues.

We profile everyone; potential recruits and the recruiting boss and their team.

So we can work out which candidates are best suited to enhance the team and thrive. 


The Uplink Manifesto

Vision: Create a happy world of work where everyone plays to their strengths

Mission: Empower people with insights about themselves and others to enable more effective team formation

We are focused on creating better ways to enable more fulfilling and productive workplace relationships. 

To make this possible, we continuously develop new and better tools and techniques that systematically incorporate human emotions into evidence-based and creative decision-making.  

We constantly strive to ensure that our processes and capabilities are simple additions to existing capabilities rather than demanding that they are supplanted. 

-To guide us in this endeavour, we will hold to our Core Values: 

Service over self-interest.
Always acting for the higher purpose / the greater good. We believe in a triple bottom line (planet, people, profit) and embracing Sustainable Development Goals.

  • Accepting of self and others
  • Trusting of autonomous action
  • Being discriminating between means and ends
  • Always acting with love and humour
    -The perennial Golden Rule: “Do unto others as you would be done by”. 

We take our Vision seriously. It is a hard task-master and we frequently have to remind ourselves (and each other) of what it says and (more importantly) means.

More often than not, when our emotions are running away with us, the blood is up and we’re not listening to each other, the resolution to our differences is to be found in our Vision.

More often than not, when we are conflicted in our decisions, sometimes to the point of paralysis, the right path is suggested by our Vision.

Our Vision is our Discipline and our Inspiration. 


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